Biarritz Drink

Biarritz is a long forgotten and short lived 70's drink that came in a little bottle and had a bitter orange taste. I remember only one pub in Doncaster in the 70's that sold this fabulous drink and I loved it! I yearn for it to return. The bottle was just the right size, not too big, not too small, just perfect! Please, please can someone reintroduce it to the market. For me, there's nothing to compare and I'm still grieving 40+ years on.

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Author of this article:

Michael Johnson

Contributors to this article:

Donald Potter

Do You Remember Biarritz Drink?

Nostagia on 2023-11-22 08:44:38

Happy memories of having lunch every week in the pub opposite to my Saturday job on the supermarket deli counter in Eastcote with my friend. ‘Cheese sandwich and a Biarritz please’ Loved that drink and only just been reminded of the name. Bring it back please!

allanleesha on 2023-08-14 00:08:34

When I was young in my teens, I used to go to the disco and drink Biarritz by the pint, If I remember right there was about 3 bottles to the Pint, I aspired this drink, even though all my mates drank pints of Lager, I remember those nights well. Well not all of them after drinking to many Pints of Biarritz.

Mancity on 2022-03-17 18:38:47

At the time Biarritz was launched by Watney Mann I was the Depot Manager at what was formerly Beverley Brewery in Wakefield. The Brewey had been closed down but still had a bottling store and was selected to bottle this new drink. I remember the first tanker delivering the Orange wine from I think a company called Merrydown The drink was bottled in nip size bottles 50/50 beer and wine The label from memory was I think orange and brown but I could be wrong The drink was aimed at the young ladies market in competition to Babycham and Cherry B At that time wrongly there was a very chauvinistic attitude and the label had a ring of female legs round the centre! The marketing dept had come up with the idea that a ring of open legs would send a message to men buying the drink for their girlfriend (how times have changed) It did develop a reputation being much stronger than its competitors The launch was at a hotel in London but unfortunately didn’t last long The beer used was Watney Pale Ale

Bobbysox on 2019-03-23 07:51:42

We still have one of those Biarritz glasses. Found it at the back of the cupboard

jac39 on 2018-09-10 17:12:33

I worked for Watney Mann Isleworth St john's road . Seen a lot of Biarritz 4 pallets high . I remember when it first hit the warehouse everybody tried it but most including me were not that keen on it. But one guy loved it so much he got the nickname Charlie Biarritz. Happy 7 years there. They knocked it down I noticed on Google maps. Shame. It came in I think yellow or orange creates. Any one got one ?

jsj11 on 2016-12-24 03:03:42

My mum was in the TV adverts in the early 70's for Biarritz - where she turned round and said the immortal line "I don't know what it is , but I just like it!" It was shown during the break in Coronation Street, but as I was a small kid then, so I don't remember much else. Would love to get a copy of the ad to show my mum now.

AmandaJaneMarsh on 2016-12-07 20:17:05

I found this site because I googled Biarritz drink to see what came up! I was beginning to think I'd imagined it! I loved it! There was another drink around for a similar length of time back then whose name I can't remember, with a similar target market.