For great lager - follow the bear! These ads featured an laddish bear that was kinda like the honey monster but for adults. Instead of downing a bowl of healthy cereal, this bear would swig lager (and probably smoked 60 a day but they never showed that). The Hofmeister bear was usually featured being a real bloke's bear playing football like Pele or flipping a beer glass around his back 'Tom Cruise in Cocktail' style.
Do You Remember Hofmeister lager?
Do You Remember Hofmeister lager?